Where You Are
Most insurance brokers and firms have paid for internet marketing services in the past. Unfortunately, many companies experienced only mixed results after they had blown their marketing budgets. They sometimes result in no return on investment (ROI) due to poor lead quality.
Where You’ve Been
Paid internet marketing:
- Pay-per-click (PPC)
- Search marketing/Page rank boosters (Google Ad Words, Facebook Ads, etc.)
- Email marketing
- Display ads
- Banner ads
There is a right time for paid ads, but they won’t solve any of your needs if your website and social media sites don’t have a thorough search engine optimization (SEO) plan. Without proper SEO, the value of your paid internet marketing becomes diluted because you will most likely not gain long-term results.
What We Do
Online marketing is an iterative process. The Financial Beat works to correctly lay the foundation of SEO for your business exposure online. End to end digital marketing for insurance brokerages means you won’t need to waste your budget dollars again!
What Mass Digital Marketing Agencies Do
Mass digital marketers are good at producing technical analysis and reporting on internet traffic but usually have limited experience in the insurance industry. In an ideal world, you would want a digital content partner that could provide thoughtful contributions on how you can capture more internet users that are interested in the products and services you offer!
Mass digital marketing agencies are limited in the results that they can produce for insurance brokers because they don’t know the key industry topics internet users have questions about. Sure, they can certainly pull up trending Google keywords, but can they write content on insurance products and services to further engage visitors that reach your site?
Financial Beat Content Marketing and Website Services strategizes with you to develop new content and custom-designed websites for you!
Where You Want to Be
- Good organic search results because you have great website structure, SEO content, and a strong representation of your business model online.
- Your site to continuously grow as a resource for visitors as a source of information and experience in the industry.
- Regularly posted content on current topics of interest in the form of articles, news, and visuals which demonstrate that your firm stays current on important topics.
What the Financial Beat Does to Get You There
- Site structure and title quality assessment
- Recommendation for website SEO improvements
- SEO content quality assessment
- Recommendation for content-richness with SEO
- Conversion optimization quality assessment
- Recommendation for visitor conversion optimization
How We Deliver Results
- Conduct an extensive needs assessment
- Layout a dedicated digital marketing strategy
- Build custom insurance broker websites
- Redevelop existing websites (Wix, Squarespace, and WordPress) *
- Content Marketing Services
- Original SEO content delivered with moderately competitive keyphrase research